If you are a website owner and is looking for a suitable SEO partner for your website you are probably completely confused. If you make a search on Google, you will find enough things to confuse you. But here I am explaining two important features that you have to demand for whichever SEO provider you choose. You have to make sure your SEO partner follows Ethical SEO methods and ensure that they offer competitor monitoring services.
Ethical SEO
Ethical SEO is often known as ‘White Hat SEO’. Ethical SEO includes practices like content building, link building and forum posting which will eventually increase the number of back links and make your website optimized for higher search engine rankings. Some professional SEO will even suggest changes in your website design, website content and Meta tags to make it more search engine friendly.
Non-Ethical SEO is often referred to as ‘Black Hat SEO’. This kind of SEO will include practices that are against the terms and conditions of the search engines. They will resort to methods like de-indexing competitor websites and making use of the technical flaws in the search engine algorithms.
The SEO Company you choose must be one which follows ethical SEO practices. Black Hat SEO companies will make your website fail in the long run. Keeping the future of your website in mind, you have to resort to ethical SEO methods.
Competitor Monitoring
Monitoring your competitors is a practice that is a must for any SEO campaign. You will have to monitor your entire competitor website and analyze them very properly. Monitoring your competitors will give you many benefits. It will help you to understand the flaws made by others. You can also learn why certain competitors are gaining better rankings very quickly. You can even file a complaint about any of your competitors violating the terms and conditions of the search engines. If you inform the search engine about such issues, they will penalize that website which will result in your benefit.
It is always important to make sure that these two things are followed by your SEO partner. If they provide you Competitor Monitoring and promise to use only ethical practices, then your website will surely gain better rankings in the search engines.